Our guest in this episode is Alexandra Watkins, a branding powerhouse and the creative mind behind Eat My Words, a brand naming consultancy that's all about injecting fun and creativity into the naming process. Alexandra has revolutionized the way we think about brand names, turning what can often be a daunting task into an exciting adventure.

During our conversation, Alexandra shared her unique approach to creating names that not only stick but also spark joy and curiosity. Here are three key points discussed:

• The SMILE Framework: Alexandra introduces the SMILE acronym as a guide to crafting brand names that are Suggestive, Memorable, Imagery-rich, have Legs, and create an Emotional connection. This framework is central to her philosophy, ensuring that names are not just functional but also engaging and evocative.

• Common Pitfalls in Naming: We delved into the common traps businesses fall into when naming their brand, such as making names too complicated or not memorable. Alexandra offered insights into how to avoid these pitfalls, emphasizing the importance of clarity and simplicity in creating an effective brand name.

• The Power of Storytelling in Branding: Alexandra believes that a great name tells a story, resonating with the audience on a deeper level. She highlighted how incorporating elements of one's personal journey or business ethos into the name can foster a stronger connection with the target audience.

Alexandra's passion for naming shines through her work, inspiring businesses to think creatively about their brand identity. With her expert advice, any business can turn the naming process into an opportunity to define and differentiate itself in the marketplace.