Our guest in this episode is Doug Howarth, a visionary economist redefining market dynamics with his innovative theory, Hypernomics. In a captivating conversation, Doug shares insights from his journey, illustrating how Hypernomics offers a fresh perspective on economic behavior and strategy. His stories, filled with wisdom and experience, shine a light on the intricate relationship between value, price, and consumer decision-making.

Key points discussed include:

• Hypernomics as a New Economic Dimension: Doug challenges traditional economic models, introducing a multi-dimensional approach to understand market behavior.

• Practical Applications Across Industries: From aerospace giants to local restaurants, Doug illustrates Hypernomics' versatility in optimizing operations and strategies.

• The Law of Value Demand: Central to Hypernomics, this law reveals the circular relationship between product features, value, and market dynamics.