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David Rogers, Digital Transformation: Focus on Outcomes and Customer Needs - Innova.Buzz 591





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    Our guest in this episode is David Rogers, the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map.

    David shares valuable insights and strategies for organizations seeking to thrive in the digital age. Here are three key takeaways from the discussion:

    1. The key to successful digital transformation is a mindset shift towards problem-solving and value creation, focusing on outcomes and customer needs.
    2. Companies should pair external knowledge with internal understanding to identify their "right to win" and pursue new ventures.
    3. Establishing a shared vision, aligning goals, and empowering employees to take ownership are critical for successful digital transformation at every level of the organization.

    Remember, digital transformation is not just about technology; it's about achieving business results and creating an organization that can succeed in the digital landscape. So, let's embrace the power of innovation and strategic thinking to unlock our true business potential.