Our guest in this episode is strategist and best-selling author Michele Wucker who coined the term “gray rhino” as a call to take a fresh look at how we respond to obvious, probable, impactful risks. She founded the Chicago-based advisory firm Gray Rhino & Company and is a former media and think tank executive. Her four books include the influential global bestseller The Gray Rhino: How to Recognize and Act on the Obvious Dangers We Ignore and the recently released sequel, You Are What You Risk: The New Art and Science of Navigating an Uncertain World.

In our conversation Michele talked to me about

• the link between risk, opportunity and innovation;
• understanding your risk fingerprint and risk perception to help create ideal conditions for innovation;
• the many unconscious influences that affect our decisions in regards to risk.

Listen to the podcast to find out more.